Strategy, development, and digital execution — from the first idea to a deployed product. One experienced operator. No layers.
Platform · Live
A full workforce training and job-placement platform built from scratch — four certification courses, a credentialing system (BCT), and a vetted hiring-partner network spanning five counties across Philadelphia and South Jersey.
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Client · Live
Best of Philly 2025
Appointment-only nail studio in Queen Village, Philadelphia — 2025 Best of Philly winner. Built a full site with integrated online booking, service menu, gallery, and no-walk-in enforcement baked into the UX.
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Client · Live
Award-winning broadcaster, executive producer, and co-founder of the Evolution of Hip Hop Festival. Built a cinematic personal brand site — showreel, production hubs, gallery, secure press portal, and contact infrastructure.
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Product · Live
30 Countries
Digital product built end-to-end — from content to Shopify store, AI visa calculator, Klaviyo automation, partner program, Amazon KDP, and Gumroad distribution.
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Nonprofit · Live
+33% Donations
Complete website rebuild and donor experience redesign for a 30-year-old Philadelphia nonprofit — resulting in a 33% increase in total donations. Built a self-editable workflow so staff manage their own content.
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Client · Live
Comedy and entertainment brand site built with a self-serve admin workflow — so the client uploads her own content, manages her calendar, and stays fully independent of a developer for day-to-day updates.
View projectWebsites, Shopify stores, custom tools, and complete digital experiences — deployed and maintained. From concept to a live URL.
Strategy, campaigns, content, and conversion architecture built around what actually moves people, not what fills a slide deck.
Klaviyo, Make, Formspree, Shopify flows, and custom integrations — the infrastructure that runs in the background.
AI-assisted development, custom calculators, and practical AI applications built into real products people actually use.
Beyond building — ongoing managed services for businesses that need consistent execution without hiring in-house. Powered by GoHighLevel.
Monitor, respond to, and grow your online reviews across Google, Yelp, and industry directories. Protect what people find when they search your name.
Consistent, on-brand content across your platforms — planned, created, and published on a schedule that fits your business.
Build and run email sequences that convert — from list management and automation flows to one-off campaigns and nurture sequences.
End-to-end lead capture and follow-up — landing pages, forms, automated outreach, and pipeline tracking so no inquiry falls through the cracks.
Fast, professional sites built to convert — from a single landing page for a campaign to a full business website with booking, forms, and automation built in.
Connect your tools and eliminate manual follow-up — appointment reminders, missed-call texts, review requests, and onboarding flows, all running automatically.
Services are available individually or as a bundled monthly retainer. Pricing discussed after a brief conversation about your goals.
Talk about services
One person.
No handoffs.
Real execution.
Woolph is Aaron Williams — a Philadelphia-based marketing operator, developer, and digital product builder. Woolph LLC launched in 2020 with a simple premise: do the work that actually gets somewhere, and don't add layers that slow it down.
Every project in the portfolio above was conceived, built, deployed, and marketed by one person. The BullForce platform. The Expat Blueprint digital product ecosystem. The Children of Paradise donor experience. The Talon Nail Bar booking site. These aren't strategy decks — they're live products.
That's the Woolph difference: the strategist and the person who writes the code are the same person.
"The strategist and the person who writes the code are the same person. That changes the pace of everything."
Tools & stack
Whether you're starting from scratch, stuck at the strategy phase, or need someone to come in and actually build the thing — reach out and tell me what you're working on.
Typical turnaround for an initial response is under 48 hours.